Latest Work
Supporting Seabank’s B2B positive Expansion
Jun 8, 2025
Our effort to supporting USD 1x million to USD 4x million business expansion by streamlining and liberating permission.
Latest Work
Latest Work
Building User's habit to do Check-in
Jan 6, 2024
Commitment is hard. This project teaches me how to make user commit to doing a check-in every day by bridging their intrinsic motivation.
Latest Work
Give a reason to the users to keep playing that also increase the revenue
Jun 1, 2024
Shopee Games is an integral part of the gamification effort in Shopee's e-commerce ecosystem and It's unthinkable another source of revenue!
Latest Work
Revive the old game that will nudge users’ competitiveness
Mar 15, 2025
We listen to our users who miss the old game, so the idea is to retrofit the old game to fit modern devices and fulfill our users' nostalgia.
Latest Work
Accessibility is for all, understand the challenge to empower everyone
May 7, 2024
I had the precious opportunity to participate in Indonesia’s first accessibility boot camp, organized by Suarise. This end-to-end social enterprise enables a more accessible digital sector for People with Disabilities.
Latest Work
Step-by-step User Onboarding
Jul 10, 2021
Our solution for the problem above is by creating gamified mission-based Onboarding. This effort utilizes an endowed effect and enforces learning and aims for the cognitive load balance and flexibility to increase adoption for MUM (Mapan's user).
About
Experiences
Scoops
Top Skills
Sr. Associates Product Designer
Nov 2022 - Nov 2024 · 2 yrs 1 mo
Sea (Sealabs) · Holding
I am working on Internal tools such as presence platform, learning management system and a B2B credit business platform for SeaBank Indonesia and the Philippines.
- Architected enterprise workflows for SeaBank Supply Chain Financing, streamlining multi-layered permissions and scaling transaction capacity from $1xM to $4xM.
- Spearheaded design system modernization for internal employee-facing web platforms, reducing design handoff turnaround time by 30%.
- Collaborated closely with cross-border product managers, engineers, and risk officers across Singapore, Indonesia, and the Philippines.
- Design Thinking
- Analytics
- Leadership
- Stakeholder Management
- UX/UI Design
Sr. Associates Product Designer
Jan 2022 - Nov 2024 · 2 yrs 11 mos
Shopee · E-commerce
Regional Product Designer for Games and Gamification at Shopee, handling design initiatives across 12 markets in Southeast Asia (SEA), Latin America (LATAM), Europe, and East Asia.
- Successfully managed the design of over 2 flagship games and 5 mini-games, delivering engaging experiences to more than 10 million monthly active users.
- Led the design process for Shopee Games team in Indonesia, working along in a team of 6 designers and collaborating closely with a design manager to drive innovative and user-centered solutions.
- Designed and launched the Shopee Games Arcade Pass, introducing new monetization revenue channels and driving a +142% uplift in game transactions.
- Design Thinking
- Hypercasual Game Design
- Gamification
- Interaction Design
- Economy Balancing
- Motion Design
More info on LinkedIn...
My current view
I always begin by understanding the “why” behind the problem, whether thru tactical research or existing data. I always love to collaborate with PMs and Engineer to do ideation and context refinement. Then diverge into iterations.