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Supporting Seabank’s B2B positive Expansion

Our effort to supporting USD 1x million to USD 4x million business expansion by streamlining and liberating permission.

Project: Supporting Seabank’s B2B positive Expansion Summary: Our effort to supporting USD 1x million to USD 4x million business expansion by streamlining and liberating permission. Role: Product Designer Platform: Shopee Timeline: Q1 2024 - Q2 2024 Status: Released Tags: Design System, B2B, Fintech, Permission Key Results & Business Metrics: - Business Expansion: USD 1xM -> 4xM - Approval Cycle: -65% Faster - User Adoption: 99.4% Problem Statement: The core problem was multi-layered approval hierarchies that were heavily bottlenecked and dependent on specific individual roles, causing severe operational delays. Solution: We streamlined the approval matrix, implemented flexible role-based permissions, and built transparent status tracking across all partner portals. Supporting Seabank’s B2B positive Expansion How we are supporting USD 1x million to USD 4x million business expansion Now imagine, last quarter you launched a product and it's a big success. At the peak point, it's stagnant because the loan flow is too linear, causing a bottleneck in approval, and upscaling requires more people. We were thinking it's a banking sector that should be linear and cautious. Like the common B2B product, the name itself, Supply Chain Financing, gives a feel of complexity. So, what is Supply Chain Financing? Supply Chain Financing involves a third-party financial institution (like a bank) providing financing to either the buyer or the supplier, allowing for early payment or extended payment terms, which is used to improve the working capital and liquidity of businesses involved in a supply chain. Let's see this illustration Imagine 'SMart,' a large retailer, needs to pay its smaller supplier, 'PT Creative Goods,' $100,000 for a shipment. SMart's policy is to pay in 90 days to manage its own cash flow, but this long wait puts a financial strain on PT Creative Goods, who needs money now to cover its operational costs. This is where Supply Chain Financing (SCF) provides a perfect solution, initiated by MegaMart to support its valued supplier. SMart approves Creative Goods' $100,000 invoice, essentially guaranteeing to a finance company that the payment is legitimate and will be paid in 90 days. Based on SMart's strong credit, the finance company immediately offers to pay PT Creative Goods upfront, for example, $99,000. PT Creative Goods happily accepts the immediate cash, and the finance company earns a small fee. When the 90 days are up, SMart pays the full $100,000 directly to the finance company, fulfilling its original payment term. This way, PT Creative Goods gets paid quickly, SMart keeps its extended payment terms, and the entire supply chain remains financially healthy. What is the core problem? Every role had rigid capabilities that limited permissions, and the Approval Chain was multi-layered, adding friction and complexity. Our solutions? Before, only the Principal could request a loan, but now we want to give the Supplier the same ability, turning it from a one-to-many to a many-to-many setup. The idea is that the Principal should ultimately be aware of what their Suppliers are doing. So we created a centralized hub where every request lives, which we call Bucket Approval. Sounds good? Of course, we've managed to increase productivity dramatically; the latest data shows it has grown to 6x-7x the initial throughput, which has been fantastic for our overall business expansion. Previously, our flow was like this: To this… Despite the initial challenges and resource commitment required, pursuing this initiative was worthwhile from both a business and platform scalability perspective. The long-term benefits—creating new revenue streams, expanding market share, and improving operational efficiency—significantly outweighed the upfront effort. Our Typical Design Process Findings, Reflections & Key Learnings: Merits is our fuel: This version is v.2.0.0. I was also part of v.1.0.0 back in Q4 2023. When people see the value in what they're doing and feel it’s making a difference, it keeps the product, engineering team, and everyone involved motivated and inspired. That’s the fuel that keeps us going. Not ideal working process: This project is still in development, and the process has been pretty rough due to the usual challenges. There are many internal and external factors at play. As designers, it's important to know when to stand by our arguments and when to let them go, keeping in mind that the goal isn’t about our ego but delivering impactful results. Pick your battles wisely: You can challenge anything as long as it makes sense, but when you come across unreasonable ideas, remember that your focus should be on doing what's best for the users, not just pleasing stakeholders or taking the easy route. Pick your battles wisely, and only fight for the ones that truly matter. Banking is serious business: One thing I’ve learned is to always overcommunicate with your PM, local PM, and business PM. Banking is a heavily regulated industry, so it’s crucial that everyone is aware of any changes you make. There's a chance that even small changes could impact the rules.

Latest Work

Supporting Seabank’s B2B positive Expansion

Our effort to supporting USD 1x million to USD 4x million business expansion by streamlining and liberating permission.

Supporting Seabank’s B2B positive Expansion

Tags

Design SystemB2BFintechPermission

Role

Product Designer

Status

Released

Timeline

Q1 2024 - Q2 2024

Product or Platform

Shopee

Supporting Seabank’s B2B positive Expansion

How we are supporting USD 1x million to USD 4x million business expansion

Now imagine, last quarter you launched a product and it's a big success. At the peak point, it's stagnant because the loan flow is too linear, causing a bottleneck in approval, and upscaling requires more people. We were thinking it's a banking sector that should be linear and cautious. Like the common B2B product, the name itself, Supply Chain Financing, gives a feel of complexity.

So, what is Supply Chain Financing?

Supply Chain Financing involves a third-party financial institution (like a bank) providing financing to either the buyer or the supplier, allowing for early payment or extended payment terms, which is used to improve the working capital and liquidity of businesses involved in a supply chain.

Let's see this illustration

Principal

Supplier

Finance company

SMart
PT Creative Goods
Bank One
Imagine 'SMart,' a large retailer, needs to pay its smaller supplier, 'PT Creative Goods,' $100,000 for a shipment. SMart's policy is to pay in 90 days to manage its own cash flow, but this long wait puts a financial strain on PT Creative Goods, who needs money now to cover its operational costs. This is where Supply Chain Financing (SCF) provides a perfect solution, initiated by MegaMart to support its valued supplier. SMart approves Creative Goods' $100,000 invoice, essentially guaranteeing to a finance company that the payment is legitimate and will be paid in 90 days. Based on SMart's strong credit, the finance company immediately offers to pay PT Creative Goods upfront, for example, $99,000. PT Creative Goods happily accepts the immediate cash, and the finance company earns a small fee. When the 90 days are up, SMart pays the full $100,000 directly to the finance company, fulfilling its original payment term. This way, PT Creative Goods gets paid quickly, SMart keeps its extended payment terms, and the entire supply chain remains financially healthy.

What is the core problem?

Table about role of Submitter and Approver
Table about role of Submitter and Approver
A list displaying various tasks with checkboxes next to each item and a timestamp at the top.
A list displaying various tasks with checkboxes next to each item and a timestamp at the top.

Every role had rigid capabilities that limited permissions, and the Approval Chain was multi-layered, adding friction and complexity.

Our solutions?

Before, only the Principal could request a loan, but now we want to give the Supplier the same ability, turning it from a one-to-many to a many-to-many setup. The idea is that the Principal should ultimately be aware of what their Suppliers are doing. So we created a centralized hub where every request lives, which we call Bucket Approval.

Diagram of solution that simplifies the flow of user permissions
Diagram of solution that simplifies the flow of user permissions
SCF Platform Dashboard UI
SCF Platform Dashboard UI

Sounds good?

Of course, we've managed to increase productivity dramatically; the latest data shows it has grown to 6x-7x the initial throughput, which has been fantastic for our overall business expansion.

Previously, our flow was like this:

Current diagram user flow of SCF
Current diagram user flow of SCF

To this…

Streamlined permission and approval chain
Streamlined permission and approval chain

Despite the initial challenges and resource commitment required, pursuing this initiative was worthwhile from both a business and platform scalability perspective. The long-term benefits—creating new revenue streams, expanding market share, and improving operational efficiency—significantly outweighed the upfront effort.

Our Typical Design Process

Diagram of detailed design process in Shopee
Diagram of detailed design process in Shopee

Findings, Reflections & Conclusions

Merits is our fuel

This version is v.2.0.0. I was also part of v.1.0.0 back in Q4 2023. When people see the value in what they're doing and feel it’s making a difference, it keeps the product, engineering team, and everyone involved motivated and inspired. That’s the fuel that keeps us going.

Not ideal working process

This project is still in development, and the process has been pretty rough due to the usual challenges. There are many internal and external factors at play. As designers, it's important to know when to stand by our arguments and when to let them go, keeping in mind that the goal isn’t about our ego but delivering impactful results.

Pick your battles wisely

You can challenge anything as long as it makes sense, but when you come across unreasonable ideas, remember that your focus should be on doing what's best for the users, not just pleasing stakeholders or taking the easy route. Pick your battles wisely, and only fight for the ones that truly matter.

Banking is serious business

One thing I’ve learned is to always overcommunicate with your PM, local PM, and business PM. Banking is a heavily regulated industry, so it’s crucial that everyone is aware of any changes you make. There's a chance that even small changes could impact the rules.